Where scattered data ends, one trusted record begins.
EternityArc ingests every source, validates it, matches the duplicates and merges them into a golden record you can trace field by field — then feeds that record to your pipelines, workflows and dashboards. MDM, Data Quality, ETL, Orchestration and BI, on one platform, with access scoped to exactly the services you need.
- Field-level lineage
- Snowflake, Oracle & SQL Server
- Isolated DEV / QA / PROD
MDM — model business entities and hierarchies, match with weighted exact and fuzzy rules, merge on configurable survivorship, and steward records in View 360 with merge, unmerge and review.
Five services that share one data model
Request any of them on its own — approval grants access scoped to that service. Because they share the same golden records, adding a second one later needs no re-integration.
MDM
Golden records, matching and a 360° view of every customer, product, supplier or asset.
- Match & merge
- View 360
- Hierarchies
- Trust matrix
Data Quality
Validation rules and reject handling that keep bad data out of your golden records.
- Validation rules
- Reject handling
- Trust decay
ETL / Transformations
A visual pipeline designer with sixteen transformation types, from Lookup to Web Service.
- Pipeline designer
- 16 transformations
- Run history
Orchestrator
Flows that coordinate loads, matching and pipelines across every module.
- Flow designer
- Flow logs
- Kafka monitor
BI / Insight360
Dashboards built directly on validated golden records, not on last month's export.
- Dashboard designer
- Calculated fields
- Embedding
From raw source rows to a record you can defend
Every record moves through the same six phases, and its state is always visible — so you can tell at a glance what is new, what is validated, and what is already golden.
Intake
Source rows land in staging and become records with a business ID and seeded lineage.
NEWValidate
Column rules run; values that fail lose trust, and every failure is logged.
VALIDATEDMatch
Exact and fuzzy rules score candidates and form match groups above your threshold.
MATCHEDMerge
The most trusted survivor becomes the golden record; duplicates are archived.
CONSOLIDATEDRefresh
New source data recalculates trust and picks winning values per attribute.
CONSOLIDATEDTrust guard
Each attribute updates only if the new value is non-empty, newer and more trusted.
CONSOLIDATEDHow two records become one
Each match rule compares one field and contributes a weighted score. Above your threshold the pair joins a match group; near it, a steward decides in View 360. Sample data below.
- a.mehta@example.com
- Name
- A. Mehta
- Postcode
- 94107
- Phone
- 415-555-0142
- Email exact 40 / 40
- Name fuzzy 19 / 25
- Postcode exact 20 / 20
- Phone fuzzy 13 / 15
- Match score 92 / 100 Above 80 — auto-merge
- a.mehta@example.com
- Name
- ANITA MEHTA
- Postcode
- 94107
- Phone
- +1 415 555 0142
Every value on a golden record knows where it came from
EternityArc keeps the lineage separate from the business data: for each field it records which source supplied it and how much that source is trusted. When a newer or more trusted value arrives, the record updates field by field — and the value it replaces is archived first.
Why this matters- Attribute-level lineage. Each field carries its source, its trust score and its history.
- Survivorship you configure. Most trusted or most recent source wins, per attribute, set in the trust matrix.
- Trust that reacts to quality. Failed validation rules lower a value's trust, so poor data stops winning merges.
- Archive before overwrite. Lineage and source mappings are copied to history before any change is applied.
- Guards on every refresh. Empty values never overwrite good ones, and older source updates never replace newer ones.
- Safe under concurrency. Versioned updates mean two stewards editing one record can't silently overwrite each other.
Governed, isolated and secure by design
The controls an enterprise data platform needs are part of the product, not a professional-services add-on.
Isolated environments
DEV, QA and PROD each run on their own database with their own accounts — signing in to one never signs you in to another.
Role hierarchy & record-level rules
Grant modules and objects by role, then narrow what each role can see down to individual records.
Approval workflows
Route changes through reviewers before they reach a golden record, with shared workflows and digest emails.
Single sign-on
Sign in with Microsoft Entra ID or LDAP, alongside local accounts with lockout and password policy.
Environment migration
Export a configuration from one environment and import it into the next, item by item, with a full report.
Network & security policy
IP filtering, session timeouts and security policy, and read/write splitting across database servers.
Start from the problem you have today
Each starting point opens the use cases built on that service.
“We have the same customer five times.”
Match and merge duplicates into one golden record, with stewards settling the close calls.
12 use cases Data Quality“Bad rows keep reaching our reports.”
Validation and reject rules stop them at staging, with a reason on every rejected row.
8 use cases ETL“Every source arrives in a different shape.”
Visual pipelines join, look up and reshape sources before they land.
5 use cases Orchestrator“Our loads run in the wrong order.”
Flows chain loads, matching and pipelines, and log every run.
5 use cases BI / Insight360“Our dashboards disagree with each other.”
Dashboards read the same validated golden records, not separate exports.
6 use casesFrom first look to a provisioned environment
No sales gate before you can see the product, and no all-or-nothing licence once you choose it.
Explore
Browse the services and use cases, and see which fit the problem in front of you.
See a demo
Tell us which service interests you and we'll walk through it on a scenario close to yours.
Register
Submit your organization, tenant and environment details, and verify your email.
Get your key
Once approved, your licence file arrives by email; the EternityArc setup wizard takes it from there and provisions the environment.
See your own data on one trusted record
Bring a use case — we'll show you how it looks from intake to dashboard.