One platform instead of five disconnected tools
Most teams stitch together separate MDM, data quality, ETL, orchestration, and BI tools. EternityArc unifies them so your golden records flow straight through to your dashboards — no hand-offs, no re-integration.
What only EternityArc puts in one product
Sixteen reasons, grouped by what an enterprise architect, a data steward and a CISO each care about.
Architecture & ownership
Own your data, your infrastructure and your bill.
One platform, five services
MDM, Data Quality, ETL, Orchestration and BI share one data model — no re-mapping and no connectors between your own tools.
Runs in your database
Deploy on the SQL Server or Oracle you already run. Golden records live in your schema, under your backups and your DBAs — no SaaS lock-in.
Predictable licensing
Licensed per service, not per processing unit. No metered bill that grows every time a pipeline reruns.
Scoped access
Register for exactly the service you need. Access is granted per service, not all-or-nothing.
Data you can trust
Every value is scored, explained and reversible.
Trust that is earned
Each value carries a trust score that decays with age. Failing a validation rule lowers it, so poor data stops winning merges on its own.
Attribute-level lineage
Every field records which source supplied it and why it survived, so an auditor's question takes seconds, not a project.
Reversible by design
Lineage is archived before it changes and merges can be undone, so a steward's mistake is a correction, not a restore.
Explainable matching
Exact, fuzzy and phonetic rules in purpose-built match plans with learned synonyms. Every match shows its score and the rule that fired.
Speed to value
Get from source systems to dashboards without a second toolchain.
Built-in ETL with pushdown
Transformations, SCD Type 2, data preview and SQL pushdown run in the same product as the hub — no separate integration licence.
Streaming stage loads
Kafka stage topics with priority tiers and lanes, so urgent sources load first and bulk loads never starve them.
Move off Informatica
A dedicated migration plugin reads your Informatica MDM configuration and master records, checks fit and corrects values on the way in.
Business-user page builder
Vision lets teams design entity pages, tabs and forms visually and publish to downstream targets on their own schedule.
Governance & security
Controls your CISO and auditors expect, switched on by default.
Search 360 & View 360
Type-ahead search, 360° record views, hierarchies and side-by-side merge review for business users — no developer in the loop.
Governance built in
Approval workflows, record-level access rules, role domains and a tamper-evident audit chain ship as standard.
Security without add-ons
AES-GCM encryption, TOTP multi-factor, SSO and LDAP across multiple directories are included, not sold as extra modules.
Private assistant
The Arc assistant answers from local retrieval. Your data and questions never leave your servers for a third-party model.
Five tools need ten integrations. One platform needs none.
Each pair of separate tools has to be wired together, mapped and kept in sync. Add a sixth and you add five more. On EternityArc every service reads the same golden records.
EternityArc vs. Informatica IDMC, Oracle PDH, Reltio and Stibo STEP
How the platform compares with the four names buyers most often put next to it.
| Capability | EternityArc | Informatica IDMC | Oracle Product Hub (PDH) | Reltio | Stibo Systems STEP |
|---|---|---|---|---|---|
| Primary focus | Multidomain MDM, DQ, ETL and BI in one product | Broad cloud data-management suite | Product master inside Oracle applications | Cloud-native multidomain MDM | Product-led multidomain MDM / PIM |
| Domains | Any — you model the entity | Multidomain (MDM SaaS) | Product / item focused | Multidomain, customer-strong | Multidomain, product-strong |
| Deployment | Your SQL Server or Oracle, on-prem or in your cloud | Vendor-hosted SaaS | Oracle Cloud or E-Business Suite | Vendor-hosted SaaS | On-prem or vendor SaaS |
| Where golden records live | Your database, your schema | Vendor cloud | Oracle application tables | Vendor cloud | STEP repository |
| Pricing model | Per-service licence | Consumption (IPUs) | Oracle application licensing | Subscription by volume / usage | Enterprise licence |
| ETL / integration | Built in, with pushdown and SCD2 | Strong (CDI), metered separately | Via Oracle integration tools | Partner or separate tool | Integration endpoints; ETL usually separate |
| Data quality | Built in, feeds trust scores | Separate service (CDQ) | Validation rules | Built-in validation | Built-in validation |
| Dashboards / BI | Built in (Insight360) on golden records | Separate tools | Oracle analytics, separate | Separate tools | Separate tools |
| Field-level lineage and trust | Every attribute, with trust decay | Yes | Limited | Yes (crosswalks) | Yes |
| Undo a merge | Yes, from archived lineage | Yes | Limited | Yes | Yes |
| AI assistance | MCP server for your agents; built-in agents opt-in, privacy-safe, approval-only | CLAIRE (cloud AI) | Oracle AI services | Cloud AI agents | Cloud AI features |
| Moving from Informatica MDM | Dedicated migration plugin | Vendor upgrade path | Manual re-implementation | Services-led | Services-led |
Competitor columns summarise each vendor's publicly documented positioning as of October 2026. Editions, add-ons and contracts vary, so confirm specifics with each vendor.
Built for the review board, not just the demo
What your security, architecture and operations teams will ask — answered by how the platform is built.
Security
- AES-GCM encryption for stored secrets
- TOTP multi-factor and SSO sign-in
- LDAP across multiple directories with failover
- Content Security Policy that forbids script eval
Compliance & audit
- Tamper-evident audit chain
- Attribute-level lineage with archive-first history
- Approval workflows with full sign-off trail
- Data subject request support
Access control
- Role domains and record-level rules
- Per-service licence scoping
- Separate environments with their own settings
- Least-privilege database provisioning
Scale & performance
- Set-based SQL with pushdown to your database
- Kafka stage topics with priority lanes
- Batched match and merge
- Optimistic concurrency on every master update
Operations
- Deploys to your own servers or private cloud
- Your backups, your DR, your DBAs
- Pipeline monitoring, cancellation and timeouts
- Publish controls with pause and manual release
Integration
- Publish targets for downstream systems
- Streaming and batch intake
- Reference data workspaces
- Migration plugin for Informatica MDM
Where the money goes over five years
Licence price is rarely the biggest number. These are the cost drivers that decide total cost of ownership.
| Cost driver | Typical multi-tool stack | EternityArc |
|---|---|---|
| Licences | Separate MDM, DQ, ETL and BI contracts, often each metered differently | One per-service licence; add a service only when you need it |
| Usage growth | Consumption meters rise with volume and every pipeline rerun | No processing meter — reruns and growth don't change the licence |
| Integration build | Connectors between every pair of tools, rebuilt on each upgrade | None between services; they share one data model |
| Hosting | Vendor cloud fees on top of your existing database estate | Runs on the SQL Server or Oracle you already license and operate |
| Implementation | Specialist consultants for each product | One configuration model; business users build pages themselves |
| Audit & reconciliation | Recurring manual projects to prove where values came from | Lineage and trust recorded automatically on every load |
| Exit cost | Data and logic locked in a vendor cloud | Golden records already sit in your own schema |
Ask us for a cost model built on your own record volumes, sources and run frequency.
Moving across without a big-bang cut-over
The same four phases whether you are leaving Informatica, an Oracle hub or a home-grown master.
Assess
Point the migration plugin at your current hub. The fit check reports which entities, rules and values move cleanly and which need attention.
Migrate
Configuration and master records come across with value shaping and auto-correction, keeping your existing business keys.
Run in parallel
Both hubs load the same sources. Compare golden records side by side until the match rates agree.
Cut over
Switch downstream publish targets to EternityArc one consumer at a time, with pause and manual release if anything looks wrong.
Ten questions to ask every MDM vendor
Put these in your RFP. They separate a platform from a set of products sold together.
- Where do the golden records physically live? If the answer is a vendor cloud, ask what an exit costs.
- What does the bill do when volume doubles or a pipeline reruns? Consumption pricing turns success into cost.
- Are data quality, ETL and BI part of the product or separate licences? Each separate product is another integration to build and keep working.
- Can you show which source supplied every field of a record, and why it won? Field-level lineage is what auditors actually ask for.
- How is a bad merge undone, and how long does it take? If it needs a restore, it will happen at the worst time.
- Does trust in a value change when it fails validation or ages? Static source rankings let stale data keep winning.
- Can business users review matches and build screens without developers? Stewardship that waits on IT doesn't happen.
- Which security controls are included and which are add-ons? MFA, SSO, encryption and audit should not be upsells.
- Does your AI assistant send our data to an outside model? Ask for the data flow in writing.
- What is the documented path off our current MDM? A migration tool beats a services estimate.
See the difference for yourself
Request a demo and we'll walk through your use case end to end.
