Master Data Management (MDM) that ends with one trusted record
EternityArc ingests every source system, validates it, matches the duplicates and merges them into a golden record you can trace field by field — then delivers that record to every downstream system.
What is Master Data Management?
Master Data Management is the discipline and software that creates one authoritative version of your core business entities — customers, suppliers, products, locations, employees — from the many conflicting copies held across CRM, ERP, billing and operational systems. An MDM platform cleanses and standardises the data, identifies records that describe the same real-world entity, merges them under survivorship rules into a golden record, and keeps that record in sync as sources change.
Business entity modelling
Model customers, products, suppliers or any domain, with business keys, hierarchies and relationships, in a visual designer.
Match & merge
Exact and fuzzy matching, configurable match plans and steward review queues turn duplicates into one golden record.
Survivorship & trust
Trust scores per source and field decide which value survives, and every decision is recorded.
Field-level lineage
Trace any golden-record value back to the source record and rule that produced it, with full history.
Data quality & governance
Validation and reject rules, approval workflows and role-scoped access keep master data trustworthy.
Runs on your database
Snowflake, Oracle and SQL Server, with isolated DEV, QA and PROD environments.
View 360
Business users search, review and correct master records without touching source systems.
Informatica MDM migration
Bring existing Informatica MDM models, cross-references and history across with a guided migration.
The MDM lifecycle in EternityArc
Ingest
Stage records from every source with their source-system identity preserved.
Validate
Data-quality and reject rules cleanse and standardise before anything is matched.
Match
Exact and fuzzy match rules group records that describe the same entity.
Merge
Trust-scored survivorship builds the golden record, with lineage on every field.
Master Data Management questions
What is Master Data Management (MDM)?
Master Data Management is the practice and software for creating one trusted, governed version of core business entities such as customers, products and suppliers from the conflicting copies held in different systems.
What is a golden record?
A golden record is the single best version of an entity, assembled by matching duplicate records from every source and choosing the most trustworthy value for each field under survivorship rules.
Which databases does EternityArc MDM support?
EternityArc runs on Snowflake, Oracle and Microsoft SQL Server, with separate DEV, QA and PROD environments.
How is EternityArc different from other MDM tools?
MDM, data quality, ETL, orchestration and BI are one platform with one security model, and every golden-record value carries field-level lineage back to its source.
Can we migrate from Informatica MDM?
Yes. EternityArc includes a guided Informatica MDM migration that brings models, master records, cross-references and history across, with a fit check before anything is imported.
Moving data between systems too? See ETL & data integration in EternityArc.
See your own master data on one golden record
Bring a customer or product domain — we'll show it from intake to golden record.
